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Make

Visual automation canvas for building powerful multi-app scenarios.

FreemiumFree plan
Visit official website Official pricing

Overview

Make (formerly Integromat) is a visual automation platform where workflows are drawn as scenarios on an infinite canvas. Each module represents an app or transformation, connected by routes that show exactly how data flows. It supports AI modules for text generation, classification, and image work, and is known for handling complex, branching automations that linear tools struggle with.

Pricing models change often. The summary above is indicative as of October 2026 โ€” confirm current plans on the official pricing page.

Key features

  • Visual drag-and-drop scenario builder
  • Routers, filters, and iterators for complex logic
  • AI modules for generation and classification
  • HTTP and webhook modules for custom APIs
  • Real-time execution visualization and debugging
  • Data stores for lightweight persistence

Main use cases

  • Complex multi-branch business automations
  • Data transformation between systems
  • Scheduled data syncs and ETL-style tasks
  • AI-powered content pipelines
  • Custom integrations via HTTP and webhooks

Who is it best for?

Automation builders who outgrew linear tools and want full visual control over data flow and logic.

Strengths and limitations

Strengths

  • Visual canvas makes complex logic easy to follow and debug
  • Powerful data mapping between modules
  • Generous flexibility for custom API work via HTTP modules

Limitations

  • Steeper learning curve than simpler linear automation tools
  • Execution history and error debugging take practice to master

Tags

#visual automation#scenarios

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